A well designed log will spark a visual recognition that makes us feel like we know the brand. This creates trust between the consumer and the brand. An effective logo can establish a brand identity and form a strong connection with the audience.
For emerging businesses and startups, a logo can serve in representing your company from the very beginning, while fostering feelings for credibility and trustworthiness as the company grows, building a connection with the audience.
What makes a good logo?
These are our top 3 best tips for creating and thinking about your logo:
Image by: @thismintymovement
Distinctiveness
Your logo has to be unique, and be different from your competitors. This difference has to be aligned with how your company’s product or service is different from your competitors.
Simplicity
Memorability is usually more achievable with simplicity. Taking the design elements to their core, and expressing them visually clearly is key. Here is best to encapsulate the absolute essence of the company’s philosophy and identity.
Scalability
Your logo has to be visually clear through all the possible mediums. From desktop to mobile, and from billboards to business cards, ensure that your logo is versatile and fitting for all sizes and applications. The brand identity brief should have a clear do and do-nots on how the logo should be published.
Thanks for reading.
-Edu
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