Pivoting means having the courage to pursue a new path, even in the face of self-doubt, pressure from society, resistance within an organization, or community opposition. It entails a willingness to completely transform one’s sense of self by stepping into the unknown, despite being uncertain.
The people who are crazy enough to think they can change the world are the ones who do. Like all great entrepreneurs, misfit provocateurs make us believe in a different version of the truth because they have the audacity to imagine a different world.
The industrial revolution was brought with economic logic built around efficiency, standardization, and specialization.
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Pioneers are often stuck in one way of doing things - the way they invited - while imitators are often more aware of transformational changes in the market precisely because they imitated. Many of us cleave to our own ideas. But part of learning to innovate is recognizing that other people sometimes have better ideas and that what we think is “our” thoughts are not our ideas at all but our witnesses. It’s important to remember that the person who comes up with the idea is not always the best person to execute it or the idea scales up. The success of an enterprise can be more a function of execution and timing than of having a brilliant idea. Provoking is the condition for a new conversation to take place, challenge the norm, encourage thought, and imagine alternatives.
Provoking is about learning to harness won self-expression to take a stand and shake up the status quo.
The process of innovation may not be glamorous. Instant gratification and acceptance of your ideas is rare. Sometimes we can travel too far into the future, finding ourselves far afield of what reality can accept.
Sometimes failure can be due to your own efforts, but more often something outside of your control.
Thanks for reading - Edu
Partner & Creative Director
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